There were two goals for the Hot Wheels site redesign - update the look and feel, and create a single design solution that addressed promotional needs for markets around the globe. For look and feel we adapted and translated the latest branding standards to the digital space. To meet the global market needs we created a swappable module architecture that afforded great flexibility to customize according to needs. Our solution allowed local markets to stop creating one-off sites and benefit from a shared universal solution.


Design Direction & UX


Modular Design

Our effort to design a customizable page layout system starting with a review of the promotional need of the Hot Wheels markets around the world. Many had created one-off sites. We were able to translate those needs into a collection of thirteen modules. Each swappable module was responsive and could be easily localized. Our site solution was so successful it was adapted for other Mattel brands. Thomas and Friends is an example.