Wrigley’s 5 Gum

5 GUM HUMAN PRESERVATION PROJECT

We created a single-player, pre-rendered 3D, immersive online game for Wrigley to extend the 5 Gum 'Stimulate Your Senses' advertising campaign. Puzzles integrated throughout the game's five expansive levels allowed the player to advance. The game was one component of a larger alternate reality game created by 42 Entertainment involving geo-caching, stunt events and viral marketing.

Company:
42 Entertainment

Role:
Project & Creative Management

Screen Shots

Gallery of screen shots showing highlights from the online game.

I compiled a selection of cutscenes and navigational elements to give a sense of moving through sections of levels 3, 4 and 5.