5 GUM HUMAN PRESERVATION PROJECT
Creative & Project Management
We created a single-player, pre-rendered 3D, immersive online game for Wrigley to extend the 5 Gum 'Stimulate Your Senses' advertising campaign. Puzzles integrated throughout the game's five expansive levels allowed the player to advance. The game was one component of a larger alternate reality game created by 42 Entertainment involving geo-caching, stunt events and viral marketing.
Screen Shots
Gallery of screen shots showing highlights from the online game.
Sample Reel
I compiled a selection of cutscenes and navigational elements to give a sense of moving through sections of levels 3, 4 and 5.
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