THOMAS & FRIENDS

Strategy | Art Direction | UX

For the redesign of the Thomas & Friends website, our decision was to deliver separate experiences for the parent and child. Doing that opened the door on the parent's side for lifestyle photography, parallax scrolling and copy tailored to moms. On the kids side we focused on mobile first design appropriate for the preschool audience. The site is designed to be easily customized and deployed across international markets.

Kids

Goals included tablet-first design, simple navigation for pre-readers, an ad-free walled garden, and animation and clickable surprises throughout.

Parents

Goals included parallax text over images while scrolling, ample use of lifestyle photography, tailored messaging for moms, and an easily configured modular design to empower marketing teams across the global markets.